Welcome to Aisle W

Aisle W: The Spot for Writing

Crafting content to bring arcane concepts to life – to shape messages into vibrant narrative – is what I’m all about.

I’m not just a marketing communications professional but a writer at heart. My conviction is that the right words resonate and influence, reflecting the core of your offering, organization and brand to your audience.

I’ve written speeches for CEOs of billion-dollar firms who discarded other writers’ scripts. I’ve developed speeches for executives who needed help getting their message on-point. I create thought leadership that influences, marketing copy that sells, social media that cuts through, and employee communications that engage. I can help marketers refine their value proposition, brand position, and hone their voice.

I’m an award-winning marketing and communications writer, editor, and project manager with 15+ years’ experience serving the likes of Ernst & Young, Deloitte, JPMorgan Chase, Towers Watson, New York Life and the Metropolitan Transportation Authority (MTA).

Let’s talk about you, and how I can help.

TOP-ED — PETER BURGER in O'Dwyer’s

“PR Takeaways from Amazon’s HQ2 Debacle”: “Companies have personalities too. In the case of its HQ2 withdrawal, Amazon’s personality was seen as arrogant and petulant. In a nutshell, PR consists of compelling information communicated by the right people to the right people. Namely, the message of how HQ2 would benefit working class, small business owners and consumers — not just technology and knowledge workers — needed to reach these audiences via news sites, op-eds, radio and more vehicles. Amazon, a master of logistics, has a large warehouse facility in Staten Island. “Enlisting these workers to speak on its behalf would’ve provided a major counterpoint to the company’s critics.”

PR Takeaways: Amazon HQ2 Debacle

The “I love New York” campaign has been used to promote New York City for more than forty years. These days, Amazon CEO Jeff Bezos would most likely use different words to describe his feelings for the city. Amazon’s success has been fueled by customers who love using the site to shop for a host of reasons. Even though a vocal bunch of holdouts relish disparaging it, New Yorkers are as ardent Amazon.com fans as anyone else. But Amazon wasn’t feeling the love. After a few meetings with unions,

Thought Leadership: Branding

In Ernst & Young, an organization with more than 100,000 people around the globe, The Branding Zone is the digital resource that maintains the consistency, power, and integrity of Ernst & Young communications. Peter Burger and David Reyes-Guerra outline the structure of this valuable technology and explain how it contributes to acculturating new employees, strengthening relationships with clients and vendors, and supporting the corporate vision and strategy.

Thought Leadership: Financial Svcs

The #MeToo movement entered the cultural conversation in late 2017 when the New York Times exposed the scale of sexual harassment in the entertainment industry. In doing so, it provided a wake-up call to other industries, investment management among them. While progress is being made to address inappropriate behavior in the workplace, sexual harassment against women in the investment management industry remains a serious concern. As such, the Investment Management Due Diligence Association (IMDDA) commissioned a survey to identify these issues and provides recommendations on how best investors can address them.

Thought Leadership: HR Tech

An agile company is flexible and responsive, able to scale up or down depending on market conditions. And more and more, agility depends on how well you use technology in your HR service delivery (HRSD) model. Many HR departments are adopting current technologies to deliver services to the business and their constituencies. They are using various tools to handle administrative tasks, enhance employee self-service, and automate various processes that are efficient and scalable. And, while it’s clear the newest technologies will not immediately replace the old at most companies, the Towers Watson 2011-2012 HR Service Delivery and Technology Research Report reveals that, overall, big organizations are beginning to use the current tools much more effectively.
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